Brand footprint mapping
Mainstream and niche ‘ethical’ brands are increasingly winning market share by connecting with causes that their consumers care about. At the same time, there is scepticism about companies from consumers, campaigning NGOs and the media. Brands risk being attacked for ‘irresponsible’ behaviour whether they are making claims or not.
Corporate Citizenship’s three-step toolkit for Building Sustainable Brands helps you assess the risks and identify opportunities to grow your brands. By understanding in detail the economic, social and environmental impacts along your brand life-cycle, you are equipped to manage and communicate effectively in an increasingly uncertain consumer world.