Unilever is one of the world’s leading consumer goods companies with 400 brands spanning foods, home and personal care products. Its portfolio includes world favourites Lipton, Knorr, Dove and Omo.
Unilever has identified that values-led brands will increasingly drive the business, engaging with consumers on issues that matter to them. For example, Dove’s successful Campaign for Real Beauty breaks current stereotypes about beauty. Omo/Persil’s ‘Dirt is good’ campaign emphasises the importance for children of feeling free to play outdoors as part of their learning and development.
Corporate Citizenship has worked with Unilever on a range of consumer issues for more than five years. We supported the pilot ‘imprint’ process for one brand, focusing on economic impacts. We advise on the presentation of nutrition and hygiene issues to specialist audiences through Unilever’s award-winning sustainable development reports. At country level, we were part of projects to map the economic, social and environmental impacts of the consumer goods business in Indonesia and Africa.
In addition, we have helped develop new policies for issues such as human rights in the sourcing of raw materials and other ingredients. We supported the revision of Unilever’s Code of Business Principles, which sets out the company’s overarching commitments and underpins its approach to consumers.