Publications archive
Measuring Unilever’s Economic Footprint: The case of South Africa
What are the impacts of a multinational enterprise in developing and emerging markets? How do the local operations of a multinational company impact on a country’s economic, social and environmental fabric? What are the direct and indirect impacts of a company in terms of the jobs it creates and the value it adds to the local economy?
It was to answer these questions among others that Professor Ethan Kapstein of INSEAD Business School, Paris was commissioned by Unilever to study the economic footprint of its South Africa business.
Corporate Citizenship supported this piece of research, providing consultancy advice and also convening a reference group of external stakeholders to challenge, provide input and feedback at key stages of the report’s development.
This report followed on from our involvement in an earlier research study jointly conducted by Unilever, Oxfam GB and Novib (Oxfam Netherlands) which explored the links between international business and poverty reduction.