Centrica is a leading integrated energy company operating in the UK, North America and Western Europe, and increasingly sources gas further afield.
Centrica recently revised its Business Principles and wanted to re-launch them internally in such a way that they would become truly embedded in employee behaviour. Corporate Citizenship worked with them to design an e-learning programme that showed how the Principles should be used to underpin employees’ day-to-day decisions, and the importance of referring to the principles for guidance in any ethical dilemma.
For each of the eight principles, a set of ‘what-if’ scenarios were developed, to illustrate the difficult choices employees have to make. Depending on the choice made, a commentary is provided, to explain if the principles are not being followed, and what should be done. Available on-line and on CD-Rom, the package includes an introduction by the CEO, a quiz and helpline for more information.
The programme was rolled out in the UK initially and has since been extended to North America, accompanied by booklets, summary leaflets and a fun board-game for use during induction programmes.