Britvic Soft Drinks is one of the two leading soft drinks businesses in Great Britain and Ireland, with a portfolio of brands like Robinsons, Tango and Pepsi. New product developments include J2O and Fruit Shoot.
Following the flotation of the company in 2005, corporate responsibility was identified as a key area for development. The Board and the Executive Committee approved a formal strategy and deliverables across five key areas including marketplace issues. Britvic has since launched a Consumer Careline and GDA labelling across all packs, to help consumers make more informed choices when they purchase.
Corporate Citizenship has put together a full ‘footprint’ assessment of one of Britvic’s brands, outlining social, environmental and economic impacts of that brand – from sourcing of raw materials and packaging to disposal and end use. Our work is enabling the brand to identify impacts which need reducing or improving upon, and those elements which can be leveraged to inform, and build a stronger relationship with, the brand’s consumers and customers. Corporate Citizenship’s brand footprinting empowers brand owners and marketers to make informed choices about their brand’s development based on ethical considerations.