I visited a Beijing suburban market last weekend and came across an organic dairy enterprise called Green Yard that made this claim: ‘we have a wide playground for cows, with mild music that increases their feeling of happiness, and thus enhances the freshness and good taste of the milk.’
One year on from its milk contamination scandal, China’s middle class consumers are turning to products like this that give them greater line of sight over the source of origin. Hardly surprising in a country with such a poor record on product safety…
Any company that can make the link between safety, quality and sustainability is bound to have a future here. Organic dairy is still small, but it’s moooving in the right direction…
Enjoyed the pun, and the whole tweet… looks like you’re having an interesting trip…