Corporate Citizenship

Stranded abroad, slept in an airport, queued for hours?  We all remember the crew strikes which affected BA passengers last year.
BA is going to make up for this. Today, it is starting a new battle to regain its position of “World’s Favourite Airline”. How? By investing £1 billion in marketing, advertising and PR.
They might as [...]

Nestle has stuck its neck out. What has it done? It has launched BabyNes – a Nespresso machine look-alike for baby formula.
Nestle has been attracting criticisms on the issue of baby formula for decades. Mainly for promoting it in developing countries, where contaminated water represents a critical risk for babies.
With BabyNes, Nestle is targeting affluent [...]

In the last year, food prices have soared across all key staples, as illustrated by the price of coffee, which has almost doubled in the last 12 months. The FAO food price index recently reached its highest since record began in 1990.  
This has prompted many people to ask: “if prices are going up, surely this [...]

Edelman’s 2011 Trust Barometer has come out, with an interesting take on public perceptions of CR around the world.
The survey asked respondents whether they agreed with Milton Friedman’s famous statement “The social responsibility of business is to increase its profits.” A number of countries had high numbers of positive answers to this question, such as [...]

With a breadth of CEO Surveys, stock-price tracking, and many more best-practice case studies, the sustainability sector has found more than one way of demonstrating the business case for responsible business practices. The big question remained, however: beyond devoted sustainability teams, do senior business leaders genuinely see sustainability as a core priority for them? Or [...]

International Women’s Day is here again, reminding us of women’s role in society. Like every year, we will hear that little progress has been achieved: women only represent 3.6% of FTSE100 executive directors, and their salaries are still 17% lower than men.
However, this year, the gender agenda seems to be making an interesting come-back. It [...]