All posts by Ita McMahon
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Not too cool for school
added on June 14, 2010
Education has long been an area of strategic community investment for many leading companies and flicking through the CSR reports of the FTSE 100 shows that most firms engage in one way or another with the education agenda. Indeed, this is borne out by our latest London Benchmarking Group (www.lbg-online.net/) data, which shows that of every [...]
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Community investment
added on May 12, 2010
According to a 2009 CAF survey of UK CEOs, 40% think their community programme should be delivering more PR value and over 90% said the public undervalue their firm’s current community contributions. So events in the US, where Pepsi and Coca-Cola have been competing publicly in the community investment space, should have community managers here [...]
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