Corporate Citizenship

This time, it’s about consumers, ‘co-creation’ and ‘crowd-sourcing’… A clever marketing strategy/wheeze through which brands keep their consumers emotionally attached (and financially committed) by inviting them to ‘co-create’ new ideas for products and services.. Can’t fault the basic logic of this approach..an enthusiastic pipeline of free ideas that could potentially generate new markets and make [...]

The London Benchmarking Group recently held a webinar on “Improving the management & measurement of your Corporate Contributions” hosted by Corporate Citizenship’s Jen Peckman and Alison Braybrroks, alongside Lindsay Tucker at Citi.
Please click here for the presentation

One of Corporate Citizenship’s team Kate Wylie has just had a paper released from the World Bank. This paper, entitled Development 2.0 highlights the power of digital technology, including social media, within International Development.
Click here to access the paper.
Please contact us if you would like to discuss further.

LBG is the international standard for corporate community investment. It helps companies better manage and measure their community investments so they can capture the full picture of their contributions and demonstrate the impact to the community and the business.  As a international network, there are more than 200 companies using the LBG model to manage [...]

Following the success of their “Social Return on Investment” seminar in December, YouthNet will be running this again on April 2nd, with Corporate Citizenship’s Managing Director, Andrew Wilson as guest speaker.
For more information, please click here
If you would like to attend this free event, please RSVP to james.barradell-smith@youthnet.org

February 2008
“Two of Britain’s biggest corporate responsibility consultancies have merged to create a new company called Corporate Citizenship. The new business has been formed by bringing together the 11-year-old Corporate Citizenship Company (TCCC) and the eight-year-old Smart Company. Both are now owned by UK-based Chime Communications following the acquisition of TCCC for an undisclosed sum [...]

PR Week 1st February 2008

PR Week 28th January 2008

Corporate Citizenship works with Freshfields Bruckhaus Deringer to produce the first externally-assured corporate social responsibility published by any international law firm (CSR) report.
http://www.thelawyer.com/item/130988

http://www.global100.org/2008/index.asp