Archive for February 2010

  • The C word – again.

    added on February 26, 2010 by Liza Lort-Phillips

    This time, it’s about consumers, ‘co-creation’ and ‘crowd-sourcing’… A clever marketing strategy/wheeze through which brands keep their consumers emotionally attached (and financially committed) by inviting them to ‘co-create’ new ideas for products and services.. Can’t fault the basic logic of this approach..an enthusiastic pipeline of free ideas that could potentially generate new markets and make [...]

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