Corporate Citizenship

The new issue of the Corporate Citizenship Briefing is out now.
Highlights in issue 108 include:

“Bee-hags…the concept of sustainability by numbers” by Mike Tuffrey
“From cams to carrots” Liza Lort-Phillips on democrasiation of supply chains
“Let’s clean up fashion” Jon Lloyd examines how retailers address the concept of a living wage

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The UK’s Parliamentary Committee on Climate Change concluded in its first annual report in October that a “step change” was needed in the pace of emissions reductions in order to meet Government’s targets. Although the economic recession has helped dampen emissions, the UK does not appear to be on track to meet its longstanding 20% [...]

In the US, notwithstanding gains made by natural gas in the last decade, coal is still king. Approximately 49% of US electricity is powered by coal, down only 2% in the last 10 years despite the lower marginal cost of additional gas-fired generating capacity, and a number of initiatives at a state and federal levels [...]

Last month the CEO of ASDA spoke of the dawning of a new shopping experience. ‘There will be no ‘behind the scenes’ he said.  Carrot cams and cow-cams will reveal all about the way in which our food is produced and we will have the power to decide if we buy (or not) according to [...]

Several stories this month highlight the difficulty of eliminating the risk of malpractice from complex global supply chains. 
Illegal dumping of factory waste or use of leather linked to Amazon destruction seems a million miles away – both literally and figuratively – from the values and commitments held aloft by companies such as Gap or Nike. [...]

Becoming a Brand of the Future: Making Your Brand Appeal to Consumers’ Consciences
Brands live in a world of ever-changing expectations. Differentiating your brand by building and keeping trust and loyalty among consumers is increasingly dependent on social or environmental promises.  Brands of the future anticipate, rather than just respond to, what consumers and customer want.
Megan [...]

On 24 November 2008 David Logan gave the first in a series of four Doughty Centre lectures on seminal turning points in Corporate Responsibility history. His title was “Corporate Responsibility: from Babylon to Bhopal.”
Click here to download the presentation.
For more information on forthcoming lectures, please visit the Cranfield website.

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